Messaging This Moment (2020)

As we grapple with COVID claiming lives and decimating livelihoods, advocates for racial justice and economic equality now find ourselves in the midst of even greater horrors. Yet another set of killings of Black people at the hands of law enforcement and racist vigilantes have brought the white supremacy at the root of our society into stark relief. And, with it, sent courageous activists into the streets. 

We must seize the story of what is happening, making clear the reasons behind events unfolding in order to have our solutions seem both obvious and worth battling for. With all of this as our backdrop, we’ve crafted this guide to offer high level suggestions for activating the broadest possible range of support for desired policy solutions, inoculating against our opposition’s narrative, and contending with the understandable despondency we cannot risk from our base.