Messaging Guide and Digital Toolkit: Climate Action
It’s time to start a new conversation on climate. This toolkit offers messaging guidance and digital advice on how to win the narrative about climate change. Please share far and wide so that we can collectively advocate for action healing our planet.
We include the following elements:
Key Guidance
Sample Narratives
Sample Social Media Post Texts
Sample Creative
Messaging in Action: Example Videos
Sample Form / Petition
Messaging: Dos & Don’ts
Please use this guidance freely and as you see fit! We’re absolute believers that if our words don’t spread, they don’t work and as such we are honored to have you use this language verbatim. The pieces of creative are yours to use freely without need for attribution in your advocacy efforts. You can also use them as inspiration when crafting new content in your own voice and tailored to your audiences.
You can also learn more about our Climate Justice Campaign here.
