Black RCN Project
Freedom is for everyone, no exceptions.
Convened by We Make The Future, the Black Race Class Narrative Project is a cohort of strategic communicators and community organizers from Black-led and serving state-level and local organizations, committed to using race-forward messaging to mobilize Black audiences and achieve policy and legislative victories for Black people.
The cohort convenes regularly to discuss challenges and needs, share insights and strategies, and collaborate on Race Class Narrative research, experimentation, and implementation.
In 2020, Black RCN developed the Deliver Black Dreams campaign and messaging guidance to aid in the mobilization of Black voters.
Deliver Black Dreams in Action
Columbus, Ohio's Deliver Black Dreams mural was created through a partnership with Artfluential and Ohio Organizing Collaborative. It was designed to be a positive reminder that Black people have the power to reimagine a place where we all live abundantly and thrive.
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In September 2024, WMTFA conducted a survey of Wisconsin adults. This messaging research was conducted to support in-state partners who were seeking guidance on the most effective messages to improve voters’ enthusiasm in Wisconsin.
We set out to explore the motivations of key Wisconsin voters and the most effective messaging at getting them to vote.
In September 2024, WMTFA conducted a survey of BIPOC adults in Ohio. This messaging research was conducted to support in-state partners seeking guidance on the most effective messages to improve voters’ enthusiasm in Ohio.
We set out to explore Ohio voters' motivations and the most effective messaging for getting them to vote.
In September 2024, WMTFA conducted a survey of Michigan adults. This messaging research was conducted to support in-state partners seeking guidance on the most effective messages to improve voters’ enthusiasm in Michigan.
We set out to explore Michigan voters' motivations and the most effective messaging for getting them to vote.