Memo and Digital Toolkit: Protect Our Freedoms

Our freedoms are on the line and on the ballot. Trump Republicans want to destroy our futures, control our families, and take away our rights. But just as we defeated Trump in 2020, we can and must defeat Trumpism. This is the time for us to mobilize our base to bring them to the polls and equip them with shareable content to persuade swing voters. It’s imperative that we break through the clutter of the feed to reach audiences with our call to #ProtectOurFreedoms.

The ad content here employs a “mobisuasion” approach to break a signal through the noise by mobilizing voters in our base to repeat our persuasive message. Additionally, we have provided a variety of social caption options for these top-testing ads. Further guidance on social media best practices is at the bottom of this document.