Transit Messaging Research

Through two rounds of research, ASO Communications and TransitCenter crafted and tested messaging that could persuade and mobilize community members, both current riders and non-riders, to demand more robust public transit.

Their aims for this messaging:

• Increase belief that more public transit would improve communities and quality of life.

• Inoculate against and rebut standard opposition arguments against robust public transit.

• Increase public will to pressure decision-makers to fully fund and enact more accessible, expansive, and clean-powered transit.

• Increase the desire to take various forms of action, including voting for pro-transit candidates and ballot measures.