In September 2024, WMTFA conducted a survey of Michigan adults. This messaging research was conducted to support in-state partners seeking guidance on the most effective messages to improve voters’ enthusiasm in Michigan. 

We set out to explore Michigan voters' motivations and the most effective messaging for getting them to vote. 

The right continues to exploit a lack of familiarity with transgender people and the absence of an affirmative, race-forward message as they advance anti-trans attacks to undermine a wide range of progressive priorities.